DMI: Closing Thoughts
12:03 Mike Gordon onstage, to “sum it all up.” 12:04 – Fragmentation happening. Millions of devices that consumers will interact with. So context matters, to find users, who aren’t sitting passively but are being called to action. That requires pulling order out of chaos – to get coherence by identifying metrics, measurements, and standards that [...] Read more » Posted on 17 October 2008 | 12:10 pm
DMI: Bringing it all Together
11:46 – Panelists onstage. 11:47 – Hatfield: We heard that the audience is fragmented…three screens, different types of segments. What are you going to do first when you get home? 11:48 – Person: Main issue is still how are we going to monetize things? What are we going to do with the data? If we [...] Read more » Posted on 17 October 2008 | 11:46 am
DMI: Moving into the Cloud
10:58 – Mike Gordon onstage, introducing panelists. 10:59 – Culver – We call it “web scale” computing and are making available the best practices that are running Amazon. 11:00 – Brown: Cloud gives you massive scale and capacity in a dynamic fashion. Its about any small startup – giving them the tools they need to [...] Read more » Posted on 17 October 2008 | 10:57 am
DMI: Limelight’s Lunsford on 2009 (Audio)
From the show floor: Jeff Lunsford, Limelight Networks chairman and CEO, talking about 2009 (32 seconds). Listen here (MP3 download) Read more » Posted on 17 October 2008 | 10:21 am
DMI: Engagement Metrics
9:35 – Peterson on stage. “Lets talk about measuring the immeasurable — visitor engagement.” 9:36 – What is engagement? Many things…”I’ll know it when I see it.” 9:38 – “Engagement is repeated, satisfied interactions that strenghten the emotional connection a customer has with a brand” -great words, but impossible to measure. 9:39 – “Engagement is [...] Read more » Posted on 17 October 2008 | 10:15 am
DMI: Day 2 – Steve Mitgang, Veoh
8:47 – Mike Gordon on stage, welcoming everyone back for Day 2. Walking through agenda. 8:50 – Mitgang on stage: We are at the precipice of being able to create value. 8:55 – The Internet is the 4th act and the consumer is leading the resolution. Average viewer watches 56 minutes a week. The “:Kleenex” [...] Read more » Posted on 17 October 2008 | 8:47 am
DMI: Emerging Solutions for Contextual and Behavioral Video Advertising
4:27: Mike Gordon is moderator. Panelists introducing themselves. 4:30 – Gordon: What behavioral or contextual technologies are working today? 4:32 – Scherer: I don’t think there are enough technologies or data to make a truly rich experience. The targeting that will prove to be successful is basic geographical targeting. If you have scale in your [...] Read more » Posted on 16 October 2008 | 4:27 pm
DMI: A Behind-the-Scenes Look at the Online Olympic Games
3:33 – Eric: Start off by thanking Limelight! “It was a pleasure to stand on your shoulders for the Olympics.” 3:34 – Bhavesh: “They rocked!” 3:34 – Eric: The challenge from NBC: Deliver every minute of every Olympic sport to the web. Where possible, deliver HD quality, break the mold on user experience, and leverage [...] Read more » Posted on 16 October 2008 | 3:33 pm
DMI: Panel – Next Generation Mobile Media Consumption
2:06 – Charles Golvin, moderator, introducing panelists. 2:07 – Golvin: Let me take a moment to give you some background on the mobile industry. 2:07 – Original question when the wireless networks were built – What’s the killer app? At first, it was voice. But that is quickly changing. 2:08 – Forrester data, mobile subs [...] Read more » Posted on 16 October 2008 | 2:06 pm
DMI: Richard Cottrell, Accenture Media Services
1:30 – Richard on stage. 1:33 – “From Mass Media to Me Media” - control is moving from the broadcaster to the audience. Consider “The A-Team” vs. LOST. Took A-Team 11 years to be put out on DVD. Lost has not only full episodes, but extras. 1:34 – The challenge is to fill the pipes. [...] Read more » Posted on 16 October 2008 | 1:33 pm
